pitch deck, slide deck or pitch slide deck) is a professional presentation with the required sections of an effective Investor Pitch. Additionally, Investors can quickly see a pain point and a big opportunity. TLDR: Visuals should engage the investor, not confuse and distract them. Make your slides dynamic so you can have fun pitching and inject that dynamism into your presentation. Without a clear value prop, associates at the investment firms will look at the slides and say, “NEXT!”. This slide is troublesome, to say the least. This slide tells us nothing about the qualifications of the team, all we know is that you have a nice smile. Even if you are not the next YouTube, you need to be able to clearly and succinctly communicate your vision. To find out what makes an incredible investor pitch deck, we are going to examine some of the worst ones we’ve seen and investigate how they could have turned a terrible slide into an incredible one. All this slide does is make it seem like you don’t understand your business or your cost structure. Ahh, now a good slide. A TAM slide needs to sell a story to help investors understand how you’re going to get your valuation while also showing compelling metrics. Make your pitch deck design fun and engaging, because chances are that this is the 100th pitch the investor has heard today, and maybe the 100th pitch you’ve done. Airbnb took a complicated concept (TAM, the total adjustable market) and made it simple and digestible. Visuals need to add to your presentation not deter from it. We just need to get something off our chest real fast. This pitch deck design is simple and to the point. Don’t leave anything hidden for investors to find out later. An investor can’t tell if you anticipate revenue or not. You don’t have to explain everything right off the bat. A live demo lookalike without actually doing a live demo, what’s not to like! Additionally, this is an excellent example of a great concept, with an extremely boring slide. It’s annoying. At the end of the day, hopefully, you’ll raise money but remember raising money means that you are in any way successful, all it means is that you have another breath of air. Additionally, Opendoor did a great job of picking a cool font and cool background that wasn’t too busy and still engaging. This slide gets investors excited, and therefore would ultimately get the pitcher fired up to tell the story and explain the pain points repeatedly. What’s the point of this?”. Developing your pitch deck is only the start of your business planning journey. Now we don’t want to presume your investor pitch deck is bad, but if you are amongst the likes of LinkedIn, Uber, and YouTube – it very well might be. Extensive Database. Investors might want to flip through the deck again after you’re done with your presentation and it needs to have enough content that the deck can stand alone and communicate some of your core ideas. And be sure to check out the SlideShare here. You don’t need the rest of the deck to understand this slide, with numbers that are compelling enough for investors. And don’t use purple gradients. All of that doesn’t matter and is just distracting to the truly important information. Supercomputing cluster. However interesting it is to know how many people are interested in the cheese map of Belgium, this slide is impossible to quantify. Tease the investors in with a little hint as to why your company would be interesting to me, and then dive into the details. People put in these graphics into their presentation to make it pretty, but it just makes it confusing. First of all, there’s an image of all of China, but this slide only draws attention to 3 million of those people. First, Square built what we like to call a circle of life slide. 10 weeks to 3 minutes. This piece is based on Crunchbase CEO Jager McConnell’s presentation on how to fix your bad investor pitch deck at WebSummit in Lisbon, Portugal 2017 and adopted for blog post format. Please read it. Don’t put in slides because you know you have to, put in slides because you are adding value. Investors may also overlook you because your market looks way too big and you are going to inevitably get washed out or ignored.