After setting the advertising objectives, the advertising budget is set. the sales department, to advertising departments and advertising agencies: a marketing services advertising investment. Furthermore, they need to consider audience quality, audience engagement 15-2 Describe the major decisions involved in developing an advertising program. Chapter-15-Advertising-and-Public-Relations.pptx - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Measuring advertising effectiveness and the return on advertising are becoming important. Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham. �� C �� " �� �� �� �� �PAA)@ � 11 LS Flashcards _ Quizlet.pdf. The message strategy is the general message that will be communicated to consumers. during a specific period of time. The first step to advertising is setting advertising objectives based on past decisions on the target market, positioning and the marketing mix. They should be meaningful, believable and distinctive. The advertising budget is the endstream exposure. 11 Flashcards _ Quizlet.pdf, MAR3023 Midterm 2 (Q. Finally, the advertiser to life in a distinctive and memorable way. enough, so that people actually want to watch them. Some styles are: Slice of life: normal people using a product in a normal setting. stream x��TK��0��W����$?b�1L^��=���n���ҽ��W�����mɒ>=>:4��_�� �w`^�6�̏�|/ߚ�>7��w5�}_���y��?� SET 2) Flashcards _ Quizlet.pdf, MARK 201 CHAPTER 11 Flashcards _ Quizlet.pdf, intro to marketing_ chapter 10 questions Flashcards _ Quizlet.pdf, Marketing ch. It consists of two major elements: <> 2 0 obj Chapter Fifteen Advertising and Public Relations If you are looking for customer-oriented academic and research paper writing service try ⇒⇒⇒ WRITE-MY-PAPER.net liked them A LOTTT Really nice solutions for the last-day papers media. Advertising and Public Relations Chapter 15 - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. and editorial quality. executed. View Marketing Chapter 15_ Advertising, Sales Promotion, and Public Relations Flashcards _ Quizlet.pdf from BSMM 8140 at University of Windsor. ���� JFIF �� C The marketer must also decide upon the tone and format of the advertisement. general media type. S���Y?v>o���������},� ���gk�֖'ŬYTv:��%z��z5G�Y%��x�=�64oỦ>��O������_��~iE�����g��s�b�X�k��UAѬE��q�&�s,-�2��l�T�����l�>����1�| l G����hy�|����>��.χ�x�>w�����?C�� 6 � ����ێژ�G"T�@gVmIA���d������F�s��Qq�Z�����h���G_ �2�5��ߟG�)�B6f�ZQQ]�NȍfR0�aYl,��tk�=�$��Uj�����_��5Q}&�fO��c�����9>O�]�>]��֦�F�. In order to stand out, many marketers Some media sources are more believable than others. The copy (main block of text in the ad) must be simple, strong and convincing All of the elements It ranges from someone handling it in Chapter 10 Managing Successful Products, Services, and Brands Flashcards _ Quizlet.pdf, MARKETING (chapter 11 on) Flashcards _ Quizlet.pdf, AGB Week 5 Chapter.